Focus Group Training

Together for Women and Girls

Jo, Corrie and Laura look at a laptop screen together at the office.

Adam from Norfolk Community Foundation discusses how focus groups work and how to run one

Focus Group Training

Running a focus group allows you to gather qualitative data and feedback from a small group of people on a particular topic or product. This can help you gain insight into the behaviour, preferences, and opinions of particular groups of people, which can be used to make informed decisions and improvements. Results can inform what work is done with the benefit of community participation, and can even help provide evidence to funders and supporters.

In this video, Adam from Norfolk Community Foundation talks about how to run a focus group, including:

  • How to set up a room
  • How to record what happens
  • How to structure the session
  • What to do if things go wrong



Template Focus Group Consent Form


Template Focus Group Write Up Form


How to run a focus group