Nourishing Norfolk goes to the Royal Norfolk Show 2023

The agricultural event provided the perfect backdrop to update thousands of visitors on the very latest from our Nourishing Norfolk project

We were excited to share the very latest news and updates from the Nourishing Norfolk initiative with the tens of thousands of visitors who came to the Show (come rain or shine) over the two days. Surrounded by our bright-pink supermarket crates, we welcomed hundreds of people to discover the impact their efforts had made in the past year, and to see what was coming up next for the 19 Nourishing Norfolk food hubs who are working day in, day out to ensure no one in Norfolk goes hungry. Since last year, we have:

  • Welcomed 15 more food hubs to our network, bringing the total up to 19 across the county
  • Had 6,000 more households sign up to their local food hub for support
  • Gone from 2,500 people in Norfolk getting food from their local hub, to almost 20,000 people benefitting from what the hubs now offer

We were delighted to see so many familiar faces who have backed the project, donated locally-grown food, or who are running the food hubs on the ground. It was also brilliant to introduce our initiative to so many people, and to have the opportunity to explore what food hubs do in new ways. Here are just some of our highlights from the two days:

Claire and Tori greet visitors to the Nourishing Norfolk stand
Chief Executive Claire Cullens and Warehouse and Logistics Manager Victoria Lewis greet visitors to the stand

Cooking on a budget is tough, but hubs are here to help

Billie, head of the Nourishing Norfolk Network, teamed up with Christina from the Fakenham Food Fellowship to give a cookery demonstration to show how food hubs can help people cook healthy and nutritious food on a budget. Christina, a seasoned chef who has worked in some of the best kitchens in the UK and France, prepared delicious dishes with ingredients commonly found at Nourishing Norfolk food hubs that challenge the idea that eating well means spending above the odds. Getting people more confident in the kitchen so they can make savings when cooking is a key objective among the hubs. Billie, meanwhile, chatted about the impact that the cost-of-living crisis is having on families, and why the food hubs are so important, as they can not only help to prevent people getting to crisis point, but also help build people up so they can escape food poverty for good.

We are extremely grateful to Local Flavours for giving us space on their stage for an hour each day to talk about the project and to demonstrate how hubs help people build skills.

Christina and Billie stand on an open-sided food truck demonstrating how to cook. A visitor drops a token into a voting box at the Royal Norfolk Show. She is surrounded by pink crates of fruit and vegetables.
A visitor casts her vote using our new voting box, created by Norwich Men’s Shed

Meeting people from all over Norfolk

So many people were curious about the Nourishing Norfolk initiative and took the time to look around our stand, ask questions, and vote on what they thought should come next for out food hubs. With the cost of living becoming a concern for many more people, it was vital that we had the chance to spread the word about what the Nourishing Norfolk project could offer, and how people can get involved to support the programme through their local hub.

Sophie wears a stripy shirt and crouches down next to MoJo the dog - who is very cute!
Sophie with MoJo the dog

Donors, partners and friends

We were visited by a steady stream of people throughout the day. They included:

  • Regular donors, such as Norfolk 100 members
  • Charity partners, like Soul Foundation
  • Members of the public curious to know more about what we do at Norfolk Community Foundation.
  • MoJo the dog; star of the Royal Norfolk Show

We were fortunate to be able to share our progress on the Nourishing Norfolk initiative with them. We also had the privilege of sharing our latest annual report with them which details the amazing projects we fund and support throughout Norfolk.

Claire Cullens, Chief Executive of Norfolk Community Foundation

It was an exhilarating day from start to end. A great opportunity to meet up with the many that support our work, have benefitted from our programmes and those that were keen to find out more. There was a palpable buzz about the Nourishing Norfolk work with visitors from far and wide keen to know more. Thank you to everyone that made it possible.

Claire Cullens, CEO, Norfolk Community Foundation

Thank you!

We’d like to take this opportunity to thank:

  • The Royal Norfolk Agricultural Association for providing us with the stand and giving us the opportunity to share our flyers on our trade stands
  • Norse & Interprint for kindly printing our display materials
  • Our Corporate Philanthropy Advisor, Lauren, and her family for transporting our gear to the showground
  • And finally, our office manager, Karen, whose organisational skills were pivotal in ensuring our success!

Posted: 30.06.23