Norfolk Smokefree Generation Fund 

In the pilot round in 2025/26, 19 organisations around Norfolk were supported. Here is some inspiration from The Matthew Project about the sort of project you could apply for:

The Matthew Project are a drug and alcohol service and many of their members do smoke. Stopping is generally not high on their list of priorities and is seen as something to tackle at a later date. However, having a worker in the organisation trained and available to chat informally has been very positive. Members have reported that they feel comfortable and safe, and trust the workers so are more open to having these discussions than with someone else. Several have reported that they wouldn’t have sought advice or even considered making a referral independently.

Additionally, they have designed a roller banner which is placed in their main reception area advertising the service which has prompted several people to ask for a chat. They also now proactively ask ‘do you smoke?’ at the initial assessment and if so ‘are you aware of what support is available if you wanted to stop smoking’. 

A number of the staff members have also challenged themselves to give up smoking. One staff member explained how the habit has become deeply ingrained in their daily routine and while he understood the benefits of quitting, he lacked the motivation and resources to take the first step on his own. The Matthew Project played a pivotal role in his journey toward becoming smoke free. They not only provided encouragement but also referred him to the Norfolk Stop Smoking Support Services and shared practical tools and guidance tailored to his needs. This approach made the process straightforward and less overwhelming. They transformed what seemed like an impossible task into an achievable goal. He has now been a non-smoker for 3 months, which has significantly improved his health and energy levels, as well as his singing ability!